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People: Antony Grade. Vice president, Exterior Design, Renault. Vice president, Exterior Design, Renault. Share this article in: No Obligation, Fast & Simple Free New Car Quote. Renault’s exterior design chief, Antony Grade, knows a thing or two about the visual arts. His uncle, the cigar-chomping Lord (Lew) Grade, was one of Britain’s biggest showbiz impresarios. His father, Leslie, was an entertainment industry nabob, too, while brother Michael Grade is the chairman of the BBC. Now known for its quirky designs, Renault may be a tall poppy in Europe, but it still doesn’t have much of a presence in the United States. That may change, say company insiders, who hint Renault is planning a return to the U.S. market by 2010. The U.S. Market Is Frighteningly Conservative It’s almost a different planet, with its own specific requirements, and should be treated as such. Still, I can’t say it’s all conservative product. The Chrysler 300 has a great stance and attitude. I love the way it looks. But Remplacer porte de garage battant a Armentieres 59280 lot of the stuff is so dull and boring, like the Ford 500. Conservative Doesn’T Have To Mean Dull Americans want good-looking cars, interesting cars. Conservative doesn’t have to mean dull. It doesn’t mean the Ford 500 or the Mercury Montego. God help Ford. Chrysler understands what it’s about. Chrysler is doing something strong. Car designs need to excite people’s lives. Look at the manufacturers that are succeeding at the moment; they’re the ones doing interesting products. And for all of Ford’s pronouncements, see who’s winning between the Chrysler 300 and the Ford 500. Retro Is A Design Blind Alley Where do you go with a follow-up to the new VW Beetle, the Ford Mustang, and the Ford GT? And why do a modern GT40 anyway? It’s beautiful but sterile next to the original. Why do it? It’s not our job to do reincarnations. The Remplacer porte de garage battant a Armentieres 59280 spent on the GT could have gone into bread-and-butter cars, and that’s where you make your money. Chris Bangle Is Deliberately Pushing The Boundaries He was asked to do that. There’s a reason behind it all. He broke away from what had been a conservative design path for BMW. Sometimes he goes too far, he overcooks it a bit. But then, in Asia, Bangle’s designs are hugely popular. If somebody handed me a new M5, I’d take it. In our business, we’re always running a risk–and that risk can be being too bold or being too conservative. Toyota Knows It Needs Good Design Toyota has learned from Nissan. You’ll see Toyota changing and putting a lot of investment in good design from now on. All cars are reliable today, and Toyota knows it needs to shift its emphasis.
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